There are many ways in which Baruch could utilize social media effectively. I think if teachers made a Facebook page for each class they taught it could be a great tool for professors and students to communicate regarding the class. Not only would it give professors an easy way to reach the class but it would also allow students in the same class to talk to each other through messaging but also through instant messaging. If multiple students and/or the professor were logged in at the same time they would be able to have a real time conversation, almost as good as meeting in person. It would also allow students to post questions that they are having trouble with and other students or the professor could help them work it out.
Another way that new media could be used at school is if the schools it self used a social media site to let students and faculty know about cancellations and other information that needs to get out. I believe this would be beneficial because people seem to constantly be on Facebook twitter, and other social media sites. So if they received notifications through one of them they would likely see it before they saw it on the Baruch website or through the Baruch e-mail.